Hoopla Love began in 2012 from a little corner in my NYC apartment, dedicated to designing custom invitations and decor for special occasions.

Since then, my Etsy shop expanded to include a variety of products available for retail and wholesale: greeting cards, gift tags, art prints, home decor and custom illustrations.

All my designs start on paper; some drawn with pencil & ink, others with watercolor, acrylic or charcoal. The artwork is then edited and digitally printed using high quality inks on a variety of paper.

Hoopla Love's designs have been featured in various articles and blogs including Pop Sugar, Style Me Pretty and Oh So Beautiful Paper, and have been published in the book, The Inspired Wedding. My greeting cards, gift tags + art prints have sold in select boutique shops in New York, New Jersey, Texas, Kansas, and Maine.